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Personal selling; behavioral science readings and cases

Bearden, James H.

Personal selling; behavioral science readings and cases [compiled by] James H. Bearden. - New York Wiley [1967] - xvii, 353 p. illus. 26 cm. - The Wiley marketing series .

Includes bibliographical references.

LCCN: 67019938 //r86

Subjects--Topical Terms:
Selling

LC Class. No.: HF5438 / .B412

Dewey Class. No.: 658.85/08

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