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Kotler, Philip,

Marketing Philip Kotler, Gary Armstrong ; traducción : Leticia E. Pineda Ayala. - Decimocuarta edición - Madrid Pearson c2012. - xxvi, 613 p. ill. 27 cm.

Includes bibliographical references and index.

ISBN: 9786073214209

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K62518 2012

Dewey Class. No.: 658.8 / K874p E 2012