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Johnston, Mark W.

Administración de ventas Mark W. Johnston y Greg W. Marshall ; traducción : Ricardo M. Rubio Ruiz. - Novena edición - México McGraw-Hill c2009. - xviii, 498 p. ill. 27 cm.

Rev. ed. of: Churchill/Ford/Walker's sales force management. 8th ed. c2006.

Includes bibliographical references and index.

ISBN: 9789701072820

LCCN: 2012031202

Subjects--Topical Terms:
Sales management

LC Class. No.: HF5438.4 / .C48 2013

Dewey Class. No.: 658.8/101