International marketing and the country of origin effect
International marketing and the country of origin effect the global impact of 'made in Italy'
edited by Giuseppe Bertoli, Riccardo Resciniti.
- Cheltenham Edward Elgar c2012.
- xiv, 202 p. ill. 24 cm.
Includes bibliographical references and index.
9781781955604 (hbk.) 1781955603 (hbk.)
2012947120
Export Marketing--Italy.
Marks of origin--Italy.
Includes bibliographical references and index.
9781781955604 (hbk.) 1781955603 (hbk.)
2012947120
Export Marketing--Italy.
Marks of origin--Italy.