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Handbook of business-to-business marketing

Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal. - Northampton, MA Edward Elgar c2012. - xxii, 772 pages ill. 25 cm.

Includes bibliographical references and index.

ISBN: 9781781005361

Subjects--Topical Terms:
Industrial marketing

Dewey Class. No.: 658.804 / H2361

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