Vista normal Vista MARC Vista ISBD

Handbook of marketing and finance edited by Shankar Ganesan. - Cheltenham, U.K. Northampton, Mass. Edward Elgar 2012 - x, 322 p. ill. 24 cm.

Includes bibliographical references and index.

Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction.

ISBN: 1849802726 9781849802727

LCCN: 2012930574

Subjects--Topical Terms:
Marketing--Handbooks, manuals, etc.
Finance--Handbooks, manuals, etc.

Dewey Class. No.: 658.8 / H2361