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Handbook of marketing strategy

Handbook of marketing strategy edited by Venkatesh Shankar and Gregory S. Carpenter. - Cheltenham, UK Northampton, MA Edward Elgar Pub. c2012. - xx, 504 p. ill. 26 cm.

Includes bibliographical references and index.

ISBN: 9781849800983 (hardcover)

LCCN: 2011942542

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / .H347 2012

Dewey Class. No.: 658.802 / H2361

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