Vista normal Vista MARC Vista ISBD

Developing a total marketing plan John A. Lucas, guest editor. - San Francisco Jossey-Bass 1979. - viii, 97 p. ill. 24 cm. - New directions for institutional research no. 21 .

Includes index.

Bibliography: p. 89-91.

LCCN: 78073920

Subjects--Topical Terms:
Universities and colleges--Administration.--United States
Education, Higher--Marketing.--United States
Marketing research

LC Class. No.: LB2341 / .D426 1979

Dewey Class. No.: 378.73