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Global marketing

Alon, Ilan.

Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York McGraw-Hill/Irwin c2013. - xxi, 602 pages illustrations, maps 26 centimeters.

Includes bibliographical references and indexes.

ISBN: 9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper)

LCCN: 2011042361

Subjects--Topical Terms:
Export Marketing
Export Marketing--Case studies.

LC Class. No.: HF1416 / .A47 2013

Dewey Class. No.: 658.8/4

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