APA

Parmerlee D., American Marketing Association, . (1993). Evaluating marketing strengths and weaknesses. Lincolnwood, Ill., USA: NTC Business Books.

Chicago

Parmerlee David, American Marketing Association, . 1993. Evaluating marketing strengths and weaknesses. Lincolnwood, Ill., USA: NTC Business Books.

Harvard

Parmerlee D., American Marketing Association, . (1993). Evaluating marketing strengths and weaknesses. Lincolnwood, Ill., USA: NTC Business Books.

MLA

Parmerlee David, American Marketing Association, . Evaluating marketing strengths and weaknesses. Lincolnwood, Ill., USA: NTC Business Books. 1993.