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Strategic marketing

Strategic marketing planning, implementation, and control Barton A. Weitz [ed.], Robin Wensley [ed.]. - Boston, Mass. Kent Pub. Co. c1984. - x, 500 p. ill. 25 cm. - Kent series in marketing .

Includes bibliographical references and index.

ISBN: 0534009719

LCCN: 83004324

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S8689 1984

Dewey Class. No.: 658.8/02

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