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Otto Kleppner's advertising procedure.

Kleppner, Otto

Otto Kleppner's advertising procedure. - 9th ed. - Englewood Cliffs, N.J. Prentice Hall 1925, c1986. - 665 p. - The Prentice Hall series in marketing .

Includes glossary and index.

ISBN: 0135164516

LCCN: 87019346 //r88

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .K45 1986

Dewey Class. No.: 659.1

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