Direccion de marketing
Kotler, Philip,
Direccion de marketing Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda,Mónica de la Luz Eloísa Ascanio Rivera;rev. técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi. - 14a ed. - México Pearson Education c2012. - 1 v. (various pagings) ill. 27 cm.
Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed.
Includes bibliographical references and index.
9786073212458
Marketing--Management.
Direccion de marketing Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda,Mónica de la Luz Eloísa Ascanio Rivera;rev. técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi. - 14a ed. - México Pearson Education c2012. - 1 v. (various pagings) ill. 27 cm.
Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed.
Includes bibliographical references and index.
9786073212458
Marketing--Management.