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Leading edge marketing research

Leading edge marketing research 21st-century tools and practices editors, Robert Kaden, Gerald Linda, Melvin Prince. - Thousand Oaks, Calif. SAGE Publications c2012. - xix, 483 p. ill. 23 cm.

Includes bibliographical references and index.

ISBN: 9781412991315 (pbk. : alk. paper) 1412991315 (pbk. : alk. paper)

LCCN: 2011030238

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .L383 2012

Dewey Class. No.: 658.8/3

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