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Sheehan, Brian.

Marketing on-line Brian Sheehan ; traducción : Teresa Jarrín Rodríguez. - Barcelona BLUME c2012. - 183, [1] pages col. ill. 23 cm. - Basics marketing, 02 .

Includes bibliographical references and index.

ISBN: 9788480769693

Subjects--Topical Terms:
Internet marketing
Business and economics--Marketing--Telemarketing.
Marketing--Technological innovations.
Electronic commerce

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872 / S5413o E