Marketing research
Luck, David Johnston.
Marketing research David J. Luck, Hugh G. Wales, Donald A. Taylor. - 5th ed. - Englewood Cliffs, N.J. Prentice-Hall c1978. - xvi, 522 p. illus. 24 cm.
Bibliography: p. 503-508.
0135575958
74003347
Marketing research
HF5415.2 / .L8 1978
658.8/3
Marketing research David J. Luck, Hugh G. Wales, Donald A. Taylor. - 5th ed. - Englewood Cliffs, N.J. Prentice-Hall c1978. - xvi, 522 p. illus. 24 cm.
Bibliography: p. 503-508.
0135575958
74003347
Marketing research
HF5415.2 / .L8 1978
658.8/3