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The evolution of integrated marketing communications

The evolution of integrated marketing communications edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. - London New York Routledge c2011. - viii, 134 p. ill. 26 cm.

Includes bibliographical references and index.

ISBN: 9780415668927

Subjects--Topical Terms:
Communication in marketing
Customer services

Dewey Class. No.: 658.802 / E938

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