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Principles of marketing

Kotler, Philip,

Principles of marketing Philip Kotler, Gary Armstrong. - 14th ed. - Boston Pearson Prentice Hall 2012. - xxiv, 613, [97] p. col. ill. 29 cm.

Includes bibliographical references and index.

ISBN: 9780132167123 0132167123

LCCN: 2010052017

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 2012

Dewey Class. No.: 658.8

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