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Global marketing management

Kotable, Masaaki

Global marketing management Masaaki Kotable, Kristiaan Helsen. - 5th ed. - Hoboken, NJ John Wiley 2010. - 725 p. 28 cm.

Includes index.

ISBN: 9780470381113

Subjects--Topical Terms:
Export marketing - - Management.
Export Marketing

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