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Public communication campaigns

Public communication campaigns editors, Ronald E. Rice, Charles K. Atkin. - 4th ed. - Thousand Oaks SAGE c2013. - 376 p. 23 cm.

Includes bibliographical references and index.

ISBN: 9781412987707 (pbk.)

LCCN: 2011048277

Subjects--Topical Terms:
Publicity
Advocacy advertising
Public relations
Advertising, Public service.

LC Class. No.: HM1226 / .P83 2013

Dewey Class. No.: 659

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