Services marketing
Lovelock, Christopher H.
Services marketing Christopher H. Lovelock. - 7 th ed. ed. - Upper Saddle River, N.J. Prentice Hall c2011. - 626 p. ill. 25 cm.
Includes bibliographical references and index.
9780136107217
Professions--Marketing.
Marketing--Management.
Customer services--Marketing
Service industries--Marketing.
HF5415.13 / .L5883 2011
658.8
Services marketing Christopher H. Lovelock. - 7 th ed. ed. - Upper Saddle River, N.J. Prentice Hall c2011. - 626 p. ill. 25 cm.
Includes bibliographical references and index.
9780136107217
Professions--Marketing.
Marketing--Management.
Customer services--Marketing
Service industries--Marketing.
HF5415.13 / .L5883 2011
658.8