Vista normal Vista MARC Vista ISBD

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th ed. - Mason, Ohio Thomson/South-Western c2012. - xlii, 726 p. col. ill. 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780324569407

LCCN: 2008922770

Nat. Bib. No.: GBA2-49879

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF5821 / .O34 2012

Dewey Class. No.: 659.1 / O357a5

Imprimir
Citar
Agregar a su carrito (remover)
Guardar registro
BIBTEX Dublin Core ISBD MARC (no-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Estándar) MARCXML MODS (XML) RIS
Más búsquedas

Buscar este título en:
HORIZON