International marketing
Cateora, Philip R.
International marketing Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York McGraw-Hill Irwin c2011. - xxxiii, 622 p. ill. 27 cm.
Includes bibliographical index.
9780073380988
Export Marketing
International business enterprises
HF1416 / .C375 2011
International marketing Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York McGraw-Hill Irwin c2011. - xxxiii, 622 p. ill. 27 cm.
Includes bibliographical index.
9780073380988
Export Marketing
International business enterprises
HF1416 / .C375 2011