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Using qualitative research in advertising

Using qualitative research in advertising strategies, techniques, and applications Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. SAGE c2012. - xv, 218 p. ill. 23 cm.

Includes bibliographical references and index.

ISBN: 9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper)

LCCN: 2011024469

Subjects--Topical Terms:
Advertising--Research.
Qualitative research
Marketing research--Methodology.

LC Class. No.: HF5814 / .U78 2012

Dewey Class. No.: 659.1072

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