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Marketing estratégico enfoque de toma de decisiones Orville C. Walker Jr. ... [et al.]. - 4th ed. - México McGraw-Hill/Irwin c2003. - xviii, 431 p. ill. (some col.) 24 cm. 1 CD-ROM (4 3/4 in.)

ESTE LIBRO INCLUYE UN DISCO

Includes bibliographical references and indexes.


Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.

ISBN: 9701045962

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W249 2003

Dewey Class. No.: 658.802 / M3455 E 2003