APA

Peter J. P., Olson J. C., . (2005). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson. New York: McGraw-Hill.

Chicago

Peter J Paul, Olson Jerry C, . 2005. Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson. New York: McGraw-Hill.

Harvard

Peter J. P., Olson J. C., . (2005). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson. New York: McGraw-Hill.

MLA

Peter J Paul, Olson Jerry C, . Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson. New York: McGraw-Hill. 2005.