Comportamiento del consumidor
Hawkins, Del I.
Comportamiento del consumidor construyendo estrategias de marketing Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal. - 9th ed. - México McGraw-Hill c2004. - xxiv, 758 p. col. ill. 27 cm 1 CD ROM. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
9701044665
Consumer behavior--United States.
Consumer behavior--Case studies.--United States
Market surveys--United States.
HF5415.33.U6 / H38 2004
658.8/342/0973
Comportamiento del consumidor construyendo estrategias de marketing Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal. - 9th ed. - México McGraw-Hill c2004. - xxiv, 758 p. col. ill. 27 cm 1 CD ROM. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
9701044665
Consumer behavior--United States.
Consumer behavior--Case studies.--United States
Market surveys--United States.
HF5415.33.U6 / H38 2004
658.8/342/0973