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Global marketing

Gillespie, Kate.

Global marketing Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston Houghton Mifflin Co. c2007. - xviii, 618 p. ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 0618731474 (instructor's exam copy) 0618659536 (main student text)

LCCN: 2005936529

Subjects--Topical Terms:
Export Marketing
Export Marketing--Management.

LC Class. No.: HF1416 / .G54 2007

Dewey Class. No.: 658.84 / G4781g2

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