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Marketing management

Kotler, Philip,

Marketing management analysis, planning, and control Philip Kotler. - 9th ed. - Englewood Cliffs, N.J. Prentice-Hall c1997. - xl, 789 p. ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 0132435101

LCCN: 961649

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1997

Dewey Class. No.: 658.8 / K87m9

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