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Marketing of hospitality services

Lazer, William

Marketing of hospitality services William Lazer, Roger A. Layton. - Lansing, Mich. Educational Institute, American Hotel & Motel Association c1999. - xxii, 490 p. ill. 23 cm.

"370C"--Spine.

Includes bibliographical references and index.

ISBN: 0866121579

LCCN: 99217175

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / L394 1999

Dewey Class. No.: 647.95/068/8

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