Consumer behavior and marketing strategy
Peter, J. Paul.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston McGraw-Hill c2002. - xxvi, 582 p., [24] p. of plates ill. (some col.) 27 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and index.
0072410647 (alk. paper)
2001031482
Consumer behavior
Marketing
HF5415.3 / .P468 2001
658.8342 / P4781c6
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston McGraw-Hill c2002. - xxvi, 582 p., [24] p. of plates ill. (some col.) 27 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and index.
0072410647 (alk. paper)
2001031482
Consumer behavior
Marketing
HF5415.3 / .P468 2001
658.8342 / P4781c6