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Marketing management

Kotler, Philip,

Marketing management Philip Kotler. - 11th ed. - Upper Saddle River, NJ Pearson Prentice Hall c2003. - xxix, 706 [30] p. col. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 0130336297

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2003

Dewey Class. No.: 658.8 / K874m 2003

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