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Marketing management

Philip, Kotler.

Marketing management Kotler Philip, Kevin Keller. - 13th ed. - Upper Saddle River, NJ Prentice Hall c2009. - xl, 662 [124] p. col. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 9780136009986

LCCN: 200800337

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2009

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