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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - Mason, Ohio Thomson South-Western c2003. - xxi, 650 p. ill. (some col.) 29 cm.

Includes bibliographical references and indexes.

ISBN: 0030352711

LCCN: 2002071957

Subjects--Topical Terms:
Communication in marketing
Direct marketing
Advertising
Sales promotion

LC Class. No.: HF5415.123 / .S54 2003

Dewey Class. No.: 658.82 / S5565a6

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