The new global brands
Quelch, John A.
The new global brands managing non-government organizations in the 21st century Managing non-government organizations in the twenty-first century John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio Thomson/South-Western c2006. - vi, 324 p. ill., map 24 cm.
Includes bibliographical references.
032432023X
2004112064
Non-governmental organizations--Management.
Business names.
Non-governmental organizations--Case studies.
JZ4841 / .Q45 2006
361.770688 / Q387n
The new global brands managing non-government organizations in the 21st century Managing non-government organizations in the twenty-first century John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio Thomson/South-Western c2006. - vi, 324 p. ill., map 24 cm.
Includes bibliographical references.
032432023X
2004112064
Non-governmental organizations--Management.
Business names.
Non-governmental organizations--Case studies.
JZ4841 / .Q45 2006
361.770688 / Q387n