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Services marketing

Hoffman, K. Douglas.

Services marketing concepts, strategies & cases K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH Thomson /South-Western c2006. - xix, 588 p. ill. 24 cm.

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

ISBN: 0324319967 (hardcover)

LCCN: 2005934852

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / .H644 2006

Dewey Class. No.: 658.8 / H6991s3

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