Brand rewired
Chasser, Anne H.
Brand rewired connecting intellectual property, branding, and creativity strategy txt Anne H. Chasser, Jennifer C. Wolfe. - xvi, 224 p. ill. 24 cm. book
Includes bibliographical references and index.
9780470575420
2010003828
Product management
Strategic planning
intellectual property
Branding (Marketing)
HF5415.15 / C43 2010
658.8/27
Brand rewired connecting intellectual property, branding, and creativity strategy txt Anne H. Chasser, Jennifer C. Wolfe. - xvi, 224 p. ill. 24 cm. book
Includes bibliographical references and index.
9780470575420
2010003828
Product management
Strategic planning
intellectual property
Branding (Marketing)
HF5415.15 / C43 2010
658.8/27