Brand rewired

Chasser, Anne H.

Brand rewired connecting intellectual property, branding, and creativity strategy txt Anne H. Chasser, Jennifer C. Wolfe. - xvi, 224 p. ill. 24 cm. book

Includes bibliographical references and index.

9780470575420

2010003828


Product management
Strategic planning
intellectual property
Branding (Marketing)

HF5415.15 / C43 2010

658.8/27
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