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How To Brand Nations, Cities and Destinations : txt a planning book for place branding. /

Moilanen, Teemu.

How To Brand Nations, Cities and Destinations : a planning book for place branding. / txt Teemu Moilanen and Seppo Rainisto. - First published - ix, 202 p. ill. 25 cm. book

Include index.

Includes bibliographical references. (p. 189-196)

ISBN: 9780230220928 0230220924

Subjects--Topical Terms:
Place marketing.
Tourism
City promotion.

LC Class. No.: G155.A1 / M56 2009

Dewey Class. No.: 910.68/8

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