Comportamiento del consumidor
Schiffman, León G.
Comportamiento del consumidor Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Verónica del Carmen Alba Ramírez. - 10th ed. - México Pearson Education/Prentice Hall c2010. - xviii, 518 p., [55] p. ill. (some col.) 27 cm.
Includes bibliographical references and indexes.
9786074429695
Consumer behavior
Motivation research Marketing
HF5415.32 / .S3518 2010
658.8342 / S333c E 2010
Comportamiento del consumidor Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Verónica del Carmen Alba Ramírez. - 10th ed. - México Pearson Education/Prentice Hall c2010. - xviii, 518 p., [55] p. ill. (some col.) 27 cm.
Includes bibliographical references and indexes.
9786074429695
Consumer behavior
Motivation research Marketing
HF5415.32 / .S3518 2010
658.8342 / S333c E 2010