APA

Kerin R. A., Kerin R. A., Rudelius W. & Hartley S. W. (2011). Marketing: the core. New Jersey: MGraw Hill.

Chicago

Kerin Roger A, Kerin Roger A, Rudelius William and Hartley Steven W. 2011. Marketing: the core. New Jersey: MGraw Hill.

Harvard

Kerin R. A., Kerin R. A., Rudelius W. and Hartley S. W. (2011). Marketing: the core. New Jersey: MGraw Hill.

MLA

Kerin Roger A, Kerin Roger A, Rudelius William and Hartley Steven W. Marketing: the core. New Jersey: MGraw Hill. 2011.