The design of business
Martin, Roger L.
The design of business why design thinking is the next competitive advantage txt Roger Martin. - xiii, 191 p. ill. 22 cm. book
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808
2009021389
Creative ability in business
Management
Knowledge Management
Creative thinking
Lateral thinking.
HD53 / M37 2009
658.4/063
The design of business why design thinking is the next competitive advantage txt Roger Martin. - xiii, 191 p. ill. 22 cm. book
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808
2009021389
Creative ability in business
Management
Knowledge Management
Creative thinking
Lateral thinking.
HD53 / M37 2009
658.4/063