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Marketing management

Park, C. Whan.

Marketing management C. Whan Park, Gerald Zaltman. - Chicago Dryden Press c1987. - xvi, 656 p., [8] p. of plates ill. (some col.) 24 cm.

Includes bibliographical references and indexes.

ISBN: 0030055989

LCCN: 86013551

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P335 1987

Dewey Class. No.: 658.8

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