A fine line
Esslinger, Hartmut
A fine line how design strategies are shaping the future of business Hartmut Esslinger. - 1st ed. - San Francisco, CA Jossey-Bass c2009. - xiv, 183, [8] p. of plates ill. 24 cm.
Includes bibliographical references (p. 163-165) and index.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
9780470451021 (cloth)
Industrial design
Strategisches Management.
Corporate social responsibility.
Innovation
Produktdesign.
New products
TS171 / .E85 2009
658.5/75
A fine line how design strategies are shaping the future of business Hartmut Esslinger. - 1st ed. - San Francisco, CA Jossey-Bass c2009. - xiv, 183, [8] p. of plates ill. 24 cm.
Includes bibliographical references (p. 163-165) and index.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
9780470451021 (cloth)
Industrial design
Strategisches Management.
Corporate social responsibility.
Innovation
Produktdesign.
New products
TS171 / .E85 2009
658.5/75