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Global marketing

Keegan, Warren J.

Global marketing Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. Prentice Hall c2011. - xxxiv, 587 p. ill. (some col.), maps (chiefly col.) 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper)

LCCN: 2009040354

Nat. Bib. No.: GBB051942

Subjects--Topical Terms:
Export Marketing

LC Class. No.: HF1416 / .K443 2011

Dewey Class. No.: 658.84 / K262g6

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