Vista normal Vista MARC Vista ISBD

Hoyer, Wayne D.

Comportamiento del consumidor Wayne D. Hoyer, Deborah J. MacInnis;traducción Erika Jasso Hernán D'Borneville;revisión técnica María de los Angeles Ramos Solano, Cotty Hernandez Garnica, Eduardo Esteva Armida. - 5th ed. - México Cengage Learning c2010. - 1 v. (various pagings) ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 9786074812336

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .H6918 2010

Dewey Class. No.: 658.8342 / H8683c5