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Advertising and promotion

Hackley, Christopher E.

Advertising and promotion an integrated marketing communications approach Chris Hackley. - Los Angeles, CA SAGE Publications 2010. - xii,333 p. ill. 24 cm.

Includes bibliographical references (p. [311]-322) and index.

ISBN: 9781849201469

LCCN: 2009932899

Subjects--Topical Terms:
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products

LC Class. No.: 2 nd ed.

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