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Advertising media planning /

Sissors, Jack Zanville

Advertising media planning / Jack Z. Sissors and Roger B. Baron. - Seventh edition - New York : McGraw Hill, 2010. - xi, 480 p. ill. 24 cm.

Includes bibliographies and index.

ISBN: 9780071703123

Subjects--Topical Terms:
Advertising media planning
Advertising
Marketing

LC Class. No.: HF5826.5 / .S57 2010

Dewey Class. No.: 659.1/11

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