APA

Perreault W. D., Cannon J. P. & McCarthy J. (2010). Essentials of Marketing. New York: McGraw Hill.

Chicago

Perreault William D, Cannon Joseph P and McCarthy Jerome. 2010. Essentials of Marketing. New York: McGraw Hill.

Harvard

Perreault W. D., Cannon J. P. and McCarthy J. (2010). Essentials of Marketing. New York: McGraw Hill.

MLA

Perreault William D, Cannon Joseph P and McCarthy Jerome. Essentials of Marketing. New York: McGraw Hill. 2010.