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International marketing

Cateora, Philip R.

International marketing Philip R. Cateora, John L. Graham. - 11th ed. - Boston, Mass. McGraw-Hill/Irwin c2002. - xxv, 694 p. col. ill., col. maps 29 cm.

Includes bibliographical references and indexes.

ISBN: 0072398841

LCCN: 2001024810

Nat. Bib. No.: GBA637528

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1416 / .C375 2007

Dewey Class. No.: 658.84 / C359i 2002

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