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Cateora, Philip R.

Marketing internacional Philip R. Cateora, John L. Graham ; traducción : Luis H. Esqueda Huerta y Claudia Fuentes Zárate. - 14a ed. - México McGraw-Hill c2009. - xxxii, 712 p. col. ill., col. maps 27 cm.

Includes bibliographical references and index.

ISBN: 9786071502766

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1416 / .C375 2010

Dewey Class. No.: 658.84 / C359i E 2010